OUR ETHOS

A haven for handmade slow fashion crafted in the heart of Sydney, Australia.

Each collection we create at byHER is a tribute to the skills passed down from my own mother and grandmother. The brand was built as a celebration of this female artistry and the value of clothing made by women, for women.

Every order we receive is meticulously handmade with our own hands from start to finish here in our Sydney studio, meaning we can confidently say they are laced with love behind every seam. 

Our garments embody versatile and multi-wear design, ensuring each product can be re-worn and truly loved for years to come. This focus on craftsmanship paired with timeless design, ensures a level of quality and attention to detail that is rare to find today.

At byHER, every garment is created with adjustable elements (elastic, ties, shirring, etc.) to ensure a perfect fit with every purchase and reduce the size restrictions that come with standardised zip-closures. We offer custom length variations and custom bust options as part of our ethos to create quality clothing that fits real women. 

All materials are sourced locally within Sydney and Melbourne. The fabrics we use are strictly 100% natural fibres and 'Organic Certified' where possible. We purchase these in gradual quantities as required by our customer demand, limiting any over-consumption or waste and enabling us to offer custom colours. 

As an intimate brand built on a young girl's love for her mother's artistry, we thank you deeply for supporting byHER and growing it to where it is today. When you choose to order our handmade pieces, you become part of a movement that supports local talent, celebrates the beauty in female artistry and values the craftsmanship embedded within the clothes we wear... One handmade garment at a time.

With love always,
Yianna x
Founder