{"title":"The Morning Of","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003eThe Morning Of\u003c\/em\u003e \u003cem\u003e(2026)\u003c\/em\u003e is designed for the quiet moments that begin your wedding day and continue long after it. Handcrafted from pure silks and delicate chiffons, each garment is designed for comfort, elegance and longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're getting ready with your bridal party, preparing for your first evening as newlyweds, or simply reaching for something special years later, these garments are made to become part of your forever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis collection is accompanied by curated accessories designed to be lovingly gifted to your bridesmaids. With custom embroidery available, these items are sure to become the keepsakes your girls will adore. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor your 'morning of', and every morning after.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"maia-nightgown-off-white","title":"Maia Nightgown Off-White","description":"\u003cp\u003eDesigned to elevate your bridal morning and every morning that follows it. Handcrafted from the softest slippery Silk in a babydoll silhouette, where comfort meets bridal glam. Features soft gathering with an elasticated waistband for the perfect fit, complimented by delicate chiffon frill detailing. Straps are adjustable and can be tied as desired, we recommend crossed over at the back for extra support.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA bridal piece so comfortable and wearable that you will be reaching for it every day beyond the wedding. This nightgown is designed to pair effortlessly with our \u003ca rel=\"noopener\" href=\"https:\/\/byherthelabel.com\/products\/rosetta-robe-off-white\" target=\"_blank\"\u003eRosetta Robe\u003c\/a\u003e and \u003ca rel=\"noopener\" href=\"https:\/\/byherthelabel.com\/products\/bridal-hair-bow\" target=\"_blank\"\u003eBridal Bow\u003c\/a\u003e. Match with your girls in our Elodie Nightgowns for the complete look. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMade-to-order: \u003c\/strong\u003ePlease allow up to 4 weeks for your order to be handmade prior to adding \u003ca rel=\"noopener noreferrer\" title=\"ship\" href=\"https:\/\/byherthelabel.com\/pages\/shipping\" target=\"_blank\"\u003eshipping times\u003c\/a\u003e. For bridesmaid\/bulk orders please allow 4-8 weeks. 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Features soft gathering with an elasticated waistband for the perfect fit. The chiffon straps are adjustable and can be tied crossed over for more support or straight down depending on your preference.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA dressing gown so comfortable and unique your girls won't want to take them off! \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned to pair perfectly with our Chiffon Bow and Keepsake Pouch. Match alongside your girls in our \u003ca href=\"https:\/\/byherthelabel.com\/products\/maia-nightgown-off-white\" target=\"_blank\" rel=\"noopener\"\u003eMaia Nightgown\u003c\/a\u003e for the complete look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMade-to-order: \u003c\/strong\u003ePlease allow up to 4 weeks for your order to be handmade prior to adding \u003ca rel=\"noopener noreferrer\" title=\"ship\" href=\"https:\/\/byherthelabel.com\/pages\/shipping\" target=\"_blank\"\u003eshipping times\u003c\/a\u003e. For bridesmaid\/bulk orders please allow 4-8 weeks. If you need your order earlier, add a \u003ca rel=\"noopener noreferrer\" title=\"rush option\" href=\"https:\/\/byherthelabel.com\/products\/rush-option\" target=\"_blank\"\u003eRUSH Option\u003c\/a\u003e to your cart before checking out so we can ensure it is with you in time!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note: \u003c\/strong\u003eIf you are ordering multiple (eg. for bridesmaids) please place your order all together OR contact us to inform us, so we can ensure they are cut from the same roll of fabric.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*International customers are fully responsible for any customs fees, duties or taxes imposed by the customs authorities for international orders, please make yourself familiar with your country's customs regulations\u003c\/em\u003e\u003c\/p\u003e","brand":"byHER","offers":[{"title":"XS (4-6) \/ A-C \/ Petite (if you are shorter than 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Match alongside your girls in our \u003ca href=\"https:\/\/byherthelabel.com\/products\/maia-nightgown-off-white\" target=\"_blank\" rel=\"noopener\"\u003eMaia Nightgown\u003c\/a\u003e for the complete look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMade-to-order: \u003c\/strong\u003ePlease allow up to 4 weeks for your order to be handmade prior to adding \u003ca rel=\"noopener noreferrer\" title=\"ship\" href=\"https:\/\/byherthelabel.com\/pages\/shipping\" target=\"_blank\"\u003eshipping times\u003c\/a\u003e. For bridesmaid\/bulk orders please allow 4-8 weeks. 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